For four decades it has been the casual clothing purveyor of choice for yummy mummies and off-duty yuppies, catering to fashion-conscious customers with a certain amount of disposable income but, first and foremost, an interest in sartorial pragmatism. No more: Gap is cutting back.
In a presentation at a consumer conference, live-streamed on the company's website,chairman and CEO Glenn Murphy has announced that Gap is to close 200 of its 900 worldwide stores by 2013, and focus on modernising its signature look.
Oh man... what am I then???
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